Magnum – In-store branding
COMMITMENTS OVERVIEW
Objectives:
BTL
National coverage, local market addressability with creative promo and solutions, gaining and maintaining brand lovers;
DIGITAL
Social Media coverage and administration
Agency support and tactics:
– Creative concepts and support for B2C communication
– In-store branding, outdoor, drop mail, street flyers. POSM production.
– Creative digital interaction and online – offline blended activations
WHERE TO NEXT?