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CORNETTO – Product Launch

COMMITMENTS OVERVIEW

Objectives:

BTL
National coverage, local market addressability with creative promo and solutions, gaining and maintaining brand lovers;

DIGITAL
Social Media coverage and administration – Facebook page re-launch

Agency support and tactics:
– Creative concepts and support for B2C communication
– In-store branding, outdoor, drop mail, street flyers. POSM production.
– Creative digital interaction and online – offline blended activations
– Lucky draw management: coordinating, digital raffle, distribution, winners check, database.

WHERE TO NEXT?