ALGIDA
COMMITMENTS OVERVIEW
Objectives:
BTL – National coverage, local market addressability with creative promo and solutions, gaining and maintaining brand lovers;
DIGITAL
Web platform creation and ongoing administration. Social Media coverage and administration
Agency support and tactics:
– Creative concepts and support for B2C and internal communication
– In-store promo campaigns, outdoor, street promo, POSM production
– Internal communication and events – Week of joy
– All brands Facebook page admin where over 90% of posts regard selecting sales agents
– Lucky draw management: coordinating, digital raffle, distribution, winners check, database
Week of Joy
Unilever team party for the ice cream season launch – a week of activities over 600 participants



ALGIDA Summer 2016
Instore promo campaign




ALGIDA Beach Mamaia 2016
Neatza cu Razvan si Dani morning show








AeroMania
Air Show




WHERE TO NEXT?








